Matt Cookson named one of the Granite State’s Most Influential Business Leaders
New Hampshire Business Review honored Matt Cookson during the inaugural New Hampshire 200 Reception event, which recognized the most influential business leaders in the Granite State’s private sector. The New Hampshire 200 list is the product of a year-long research initiative to highlight and learn more about the leaders from every region of the state […]
Harrowing Halloween tales of social media ghouls and monsters
Although social media can bring people together from all over the world to share ideas and stories, it can also bring out our most ghoulish tendencies.
A return to storytelling
Storytelling is one of the most engaging ways to share information digitally through blogs, social media, self-publishing and even video. The really good stories get repeated and shared because they resonate with people. Proper storytelling should be a priority in your communications strategy and not an afterthought. Read more about Matt Cookson’s expertise with this […]
Closing remarks from a communications intern
As I sit down to write my closing remarks on the chapter that was my time at Cookson Communications, I cannot help but feel as if I was introducing myself just yesterday.
Event planning: how to stay on track
The truth is, proper planning requires a lot of work. Here are some tips.
Cookson is proud to be in MHT
Here’s how we helped new community initiative Manchester Proud find its visual personality.
The pros and cons of using Snapchat for business
Can Snapchat be used for business? When determining the answer to this question, we must look at how different aspects play into the strengths and weaknesses of Snapchat.
How social media’s revenue model is ruining your customer online experience
A guide for approaching social media in a time of celebrity scandals, 24-hour news cycles, privacy pitfalls, and fake news impacting your brand.
Matt Cookson joins Greater Manchester Chamber of Commerce board of directors
In addition to the Greater Manchester Chamber of Commerce Board, Matt Cookson currently serves on the following boards: Granite State Management & Resources, Northeast Delta Dental, the NH High Tech Council (ex officio) and New Hampshire Scholars.
Flash, Bang, Boom: writing headlines that grab your audience’s attention
Today’s reader decides almost instantly whether something is worth their time. Your headlines should engage them and capture their attention, enticing them to click and find out more.