Cookson Communications Receives Government Services Approval to Provide Services to Federal Government Agencies
Cookson is the only GSA approved agency in Northern New England approved to provide communications-related services. Cookson Communications has been approved to provide communications-related services to the U.S. Government through a Government Services Administration (GSA) Schedule enabling the firm to access numerous contract opportunities annually through a streamlined process. The formal approval was received in […]
Matt Cookson Honored in New Hampshire 200 List as One of the Most Influential Business Leaders
For the second time on the New Hampshire 200 list, Matt Cookson was honored as one of the most influential Media & Marketing leaders in the Granite State.
Kristen Lestock Joins Cookson Communications as Director of Communications and Client Engagement
Cookson Communications – a visibility-focused communications agency with expertise in public relations, social media, marketing, design and branding – welcomes Kristen Lestock as the newest member of its growing team. As the director of communications and client engagement, Lestock will play a leadership role managing client relations and overseeing the company’s public relations initiatives. “Kristen […]
Social media tools for small businesses
Small business and nonprofit teams excel at multitasking and getting stuff done. Unfortunately, their time is also limited. This is why it’s common for social media and other digital strategies to fall to the wayside. The Greater Manchester Chamber recently highlighted a post we wrote about three social media tools for small businesses that can help […]
What will you do differently? Communicating in 2021
After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at UNH Manchester. In 2007, he created the course to introduce students to the history of PR, ethics and some classic crisis communications textbook case studies (like the Tylenol poisonings from 1982 and the Exxon Valdez […]
What a TikTok ban means for your social media marketing strategy
Although we’ve seen the rise and fall of social media applications and platforms before and we’ve even weighed the pros and cons of new social media tools like Snapchat for businesses, the current state of TikTok is a bit different. However, we can share a few facts and tips for your social media marketing strategy. What […]
Reaching out to a remote workforce
An internal communication strategy is critical for reaching a remote workforce and requires businesses to rethink how they communicate with employees. Remote work was the norm for a few already, but with the changes in 2020, it’s now become the reality for many employers and employees. Although working remotely has its benefits (flexible work and […]
Imagining how we’ll do business in New Hampshire after Labor Day
Rather than focusing on the current situation, I’d like to focus on the ways in which we’ve connected and communicated and how that will look in the future.
3 ways to communicate effectively
Hannah Coen-Salamanca uses Star Trek to explain three tips for how to communicate effectively beyond your “cage” and help you communicate effectively.
Media relations rule #1: Know your audience
Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target audience. For example, geography is a significant factor in media relations. If a company in Nashua is announcing an expansion, more often than not, the Portsmouth Herald or the Concord Monitor will not pick the […]