Media relations rule #1: Know your audience

Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target audience.

For example, geography is a significant factor in media relations. If a company in Nashua is announcing an expansion, more often than not, the Portsmouth Herald or the Concord Monitor will not pick the news up because it isn’t relevant to the publication’s readership.

Find a local angle then ask yourself, “Would I read this?”

Learn more about Matt Cookson’s media relations expertise in the article “Media Relations Rule 1: Know your audience” featured in New Hampshire Business Review, or in the blog post, “Know your audience well and then start writing.”

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