News & Blog
Cookson blog
What will you do differently? Communicating in 2021
After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at
What a TikTok ban means for your social media marketing strategy
Although we’ve seen the rise and fall of social media applications and platforms before and we’ve even weighed the pros and
Reaching out to a remote workforce
Internal communication is critical in the new workplace and requires businesses to rethink how to communicate with employees. Remote work
Imagining how we’ll do business in New Hampshire after Labor Day
Rather than focusing on the current situation, I’d like to focus on the ways in which we’ve connected and communicated and how that will look in the future.
Why you should choose a partner (not just a vendor) for your marketing communications needs
When we turned the calendar to a new year and new decade recently, it created an opportunity to reflect back
What I’ve learned as a creator on TikTok
Chief Creative Officer Meredith Noyes explains her fascination with TikTok, social media channel of the moment.
3 ways to communicate effectively
Hannah Coen-Salamanca uses Star Trek to explain three tips for how to communicate effectively beyond your “cage” and help you communicate effectively.
Cookson Communications and Schall Creative begin strategic partnership
Recognizing their shared values, customer engagement styles and complementary service offerings, Cookson Communications and Schall Creative have entered into a strategic partnership to offer highly integrated digital, visual and content-rich services to current and future clients.
Media relations rule #1: Know your audience
Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target
