Cookson Communications has a new website
It’s one of the most challenging things to do for your own company: redesign your website internally.
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Cookson is proud to be in MHT
Here’s how we helped new community initiative Manchester Proud find its visual personality.
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Darts not thrown: An intern’s thoughts on his time at Cookson Communications
Cookson’s summer intern Kevin Serrano was tasked with another piece of writing, his last piece for Cookson Communications (for now). Daunting.
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The pros and cons of using Snapchat for business
Can Snapchat be used for business? When determining the answer to this question, we must look at how different aspects play into the strengths and weaknesses of Snapchat.
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How social media’s revenue model is ruining your customer online experience
A guide for approaching social media in a time of celebrity scandals, 24-hour news cycles, privacy pitfalls, and fake news impacting your brand.
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Know your audience well and then start writing
Among other things, knowing your audience will help you connect with them. Here are a few more things to keep in mind.
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Matt Cookson joins Greater Manchester Chamber of Commerce board of directors
In addition to the Greater Manchester Chamber of Commerce Board, Matt Cookson currently serves on the following boards: Granite State Management & Resources, Northeast Delta Dental, the NH High Tech Council (ex officio) and New Hampshire Scholars.
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Flash, Bang, Boom: writing headlines that grab your audience’s attention
Today’s reader decides almost instantly whether something is worth their time. Your headlines should engage them and capture their attention, enticing them to click and find out more.
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Bring a sweater – and other lessons learned on my first day as a communications intern
Intern Kevin Serrano learns that while the people at Cookson Communications are warm and friendly, the temps inside the building can be a bit chilly.
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The secret formula for the perfect 280 character Twitter recipe
Much like grandma’s homemade apple pie, there’s typically one 280 character Twitter recipe that stands out above the rest.
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