What will you do differently? Communicating in 2021

After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at UNH Manchester. In 2007, he created the course to introduce students to the history of PR, ethics and some classic textbook case studies (like the Tylenol poisonings from 1982 and the Exxon Valdez disaster from […]

Reaching out to a remote workforce

Internal communication is critical in the new workplace and requires businesses to rethink how to communicate with employees. Remote work was the norm for a few already, but with the changes in 2020, it’s now become the reality for many employers and employees. Although working remotely has its benefits (flexible work and short commutes), it […]

Cookson Communications and Schall Creative begin strategic partnership

Matt Cookson & Fred Schall

Recognizing their shared values, customer engagement styles and complementary service offerings, Cookson Communications and Schall Creative have entered into a strategic partnership to offer highly integrated digital, visual and content-rich services to current and future clients.

Media relations rule #1: Know your audience

Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target audience. For example, geography is a significant factor in media relations. If a company in Nashua is announcing an expansion, more often than not, the Portsmouth Herald or the Concord Monitor will not pick the […]

Matt Cookson named one of the Granite State’s Most Influential Business Leaders

Matt Cookson named one of the Granite State's Most Influential Business Leaders

New Hampshire Business Review honored Matt Cookson during the inaugural New Hampshire 200 Reception event, which recognized the most influential business leaders in the Granite State’s private sector. The New Hampshire 200 list is the product of a year-long research initiative to highlight and learn more about the leaders from every region of the state […]

A return to storytelling

Matt Cookson | A Return to Storytelling

Storytelling is one of the most engaging ways to share information digitally through blogs, social media, self-publishing and even video. The really good stories get repeated and shared because they resonate with people. Proper storytelling should be a priority in your communications strategy and not an afterthought. Read more about Matt Cookson’s expertise with this […]