Cookson Communications – a visibility-focused communications agency with expertise in public relations, social media, marketing, design and branding – welcomes Kristen Lestock as the newest member of its growing team. As the director of communications and client engagement, Lestock will play a leadership role managing client relations and overseeing the company’s public relations initiatives. “Kristen […]
After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at UNH Manchester. In 2007, he created the course to introduce students to the history of PR, ethics and some classic crisis communications textbook case studies (like the Tylenol poisonings from 1982 and the Exxon Valdez […]
An internal communication strategy is critical for reaching a remote workforce and requires businesses to rethink how they communicate with employees. Remote work was the norm for a few already, but with the changes in 2020, it’s now become the reality for many employers and employees. Although working remotely has its benefits (flexible work and […]
Rather than focusing on the current situation, I’d like to focus on the ways in which we’ve connected and communicated and how that will look in the future.
Recognizing their shared values, customer engagement styles and complementary service offerings, Cookson Communications and Schall Creative have entered into a strategic partnership to offer highly integrated digital, visual and content-rich services to current and future clients.
The PLUS Company – an organization dedicated to empowering individuals with disabilities to maximize their independence – recently welcomed Dia Kalakonas to its Board of Directors. Kalakonas is the senior director of communications and client engagement at Cookson Communications and as a board member, she’ll work with the organization’s staff and volunteers to find opportunities […]
Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target audience. For example, geography is a significant factor in media relations. If a company in Nashua is announcing an expansion, more often than not, the Portsmouth Herald or the Concord Monitor will not pick the […]
New Hampshire Business Review honored Matt Cookson during the inaugural New Hampshire 200 Reception event, which recognized the most influential business leaders in the Granite State’s private sector. The New Hampshire 200 list is the product of a year-long research initiative to highlight and learn more about the leaders from every region of the state […]
Cookson Communications, a Manchester, New Hampshire-based communications agency specializing in public relations, marketing, creative design and branding, welcomes Hannah Coen-Salamanca as the newest member of its team.
Storytelling is one of the most engaging ways to share information digitally through blogs, social media, self-publishing and even video. The really good stories get repeated and shared because they resonate with people. Proper storytelling should be a priority in your communications strategy and not an afterthought. Read more about Matt Cookson’s expertise with this […]