The PLUS Company welcomes Dia Kalakonas to its Board of Directors

The PLUS Company – an organization dedicated to empowering individuals with disabilities to maximize their independence – recently welcomed Dia Kalakonas to its Board of Directors. Kalakonas is the senior director of communications and client engagement at Cookson Communications and as a board member, she’ll work with the organization’s staff and volunteers to find opportunities […]

Media relations rule #1: Know your audience

Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target audience. For example, geography is a significant factor in media relations. If a company in Nashua is announcing an expansion, more often than not, the Portsmouth Herald or the Concord Monitor will not pick the […]

Matt Cookson named one of the Granite State’s Most Influential Business Leaders

Matt Cookson named one of the Granite State's Most Influential Business Leaders

New Hampshire Business Review honored Matt Cookson during the inaugural New Hampshire 200 Reception event, which recognized the most influential business leaders in the Granite State’s private sector. The New Hampshire 200 list is the product of a year-long research initiative to highlight and learn more about the leaders from every region of the state […]

A return to storytelling

Matt Cookson | A Return to Storytelling

Storytelling is one of the most engaging ways to share information digitally through blogs, social media, self-publishing and even video. The really good stories get repeated and shared because they resonate with people. Proper storytelling should be a priority in your communications strategy and not an afterthought. Read more about Matt Cookson’s expertise with this […]