News & Blog
Cookson blog
Reaching out to a remote workforce
An internal communication strategy is critical for reaching a remote workforce and requires businesses to rethink how they communicate with
Imagining how we’ll do business in New Hampshire after Labor Day
Rather than focusing on the current situation, I’d like to focus on the ways in which we’ve connected and communicated and how that will look in the future.
Why you should choose a partner (not just a vendor) for your marketing communications needs
To truly get to know someone’s business – to develop a marketing communications strategy and help them move forward –
What I’ve learned as a creator on TikTok
Chief Creative Officer Meredith Noyes explains her fascination with TikTok, social media channel of the moment.
3 ways to communicate effectively
Hannah Coen-Salamanca uses Star Trek to explain three tips for how to communicate effectively beyond your “cage” and help you communicate effectively.
Media relations rule #1: Know your audience
Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target
Matt Cookson named one of the Granite State’s Most Influential Business Leaders
New Hampshire Business Review honored Matt Cookson during the inaugural New Hampshire 200 Reception event, which recognized the most influential
Harrowing Halloween tales of social media ghouls and monsters
Although social media can bring people together from all over the world to share ideas and stories, it can also bring out our most ghoulish tendencies.
A return to storytelling
Storytelling is one of the most engaging ways to share information digitally through blogs, social media, self-publishing and even video.
