News & Blog
Cookson blog
Social media tools for small businesses
Small business and nonprofit teams excel at multitasking and getting stuff done. Unfortunately, their time is also limited. This is
What will you do differently? Communicating in 2021
After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at
What a TikTok ban means for your social media marketing strategy
Although we’ve seen the rise and fall of social media applications and platforms before and we’ve even weighed the pros and
Reaching out to a remote workforce
An internal communication strategy is critical for reaching a remote workforce and requires businesses to rethink how they communicate with
Imagining how we’ll do business in New Hampshire after Labor Day
Rather than focusing on the current situation, I’d like to focus on the ways in which we’ve connected and communicated and how that will look in the future.
Why you should choose a partner (not just a vendor) for your marketing communications needs
To truly get to know someone’s business – to develop a marketing communications strategy and help them move forward –
What I’ve learned as a creator on TikTok
Chief Creative Officer Meredith Noyes explains her fascination with TikTok, social media channel of the moment.
3 ways to communicate effectively
Hannah Coen-Salamanca uses Star Trek to explain three tips for how to communicate effectively beyond your “cage” and help you communicate effectively.
The PLUS Company welcomes Dia Kalakonas to its Board of Directors
The PLUS Company – an organization dedicated to empowering individuals with disabilities to maximize their independence – recently welcomed Dia
