The importance of establishing brand awareness
Brand awareness is how recognizable your company is to your target audience. In the communications world, establishing or enhancing brand awareness is critical when marketing and promoting your company and/or product/service.
What experts do to create the secret sauce in successful social media
Businesses are utilizing social media more than ever to reach and penetrate every fiber of your inner-consumer being. Here are a few tips and tricks used by professionals to help elevate social.
A great fit: looking forward to a summer internship at Cookson Communications
Olivia Koravos shares her initial thoughts on her Cookson Communications internship opportunity and what she finds appealing about a communications agency.
From childhood to cubicle
Katharine Graham tells us thoughts on her Cookson Communications internship opportunity and shares her excitement about – cubicles?
Darts not thrown: An intern’s thoughts on his time at Cookson Communications
Cookson’s summer intern Kevin Serrano was tasked with another piece of writing, his last piece for Cookson Communications (for now). Daunting.
Bring a sweater – and other lessons learned on my first day as a communications intern
Intern Kevin Serrano learns that while the people at Cookson Communications are warm and friendly, the temps inside the building can be a bit chilly.
My first day with Cookson Strategic Communications
Benjamin Page, the new Cookson Communications intern, tells us how things are going after his first day.
My final days as a Cookson intern
We’ll miss you too, Joe!
What I’ve learned about writing an (almost) perfect blog
The great thing about blogging is that you can write about nearly anything. Read Joe Clifford’s blog about… blogging.
My internship with Cookson Strategic Communications: Day 1
Joe Clifford, Cookson intern, is ready to start working on projects with the team.