What will you do differently? Communicating in 2021
After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at UNH Manchester. In 2007, he created the course to introduce students to the history of PR, ethics and some classic crisis communications textbook case studies (like the Tylenol poisonings from 1982 and the Exxon Valdez […]
