Pull up a chair and grab your metaphorical fork. Our team cooked up playful “recipes” that turn holiday inspiration into practical ideas for smarter marketing, standout design and communications that feel as warm as a favorite meal.
Blend strategy, storytelling and neighborly New England grit into an agency experience that feels truly handcrafted for every client.
Serves
Thousands
Cook Time
15 years
(and counting!)
Prep Time
13 years
Ingredients
Directions
A new brand isn’t ready in 30 minutes or less, it needs to simmer for quite a while to reach a tasty, full flavor peak.
Serves
All target audiences – and beyond
Cook Time
about a year
Prep Time
3-4 months
Ingredients
2-6 focus groups
1 verbal identity, minced
1 fresh-squeezed color palette
4 c. creative juices
1-2 brainstorm sessions
2 gal. design exploration
A pinch nervous excitement
1 heaping tbsp. of buzz
Directions
Start by preheating the creative fires until sparks start flying. Mix focus groups with a pinch of nervous excitement and creative juices. Stir well.
Blend in brainstorms and verbal identity until smooth.
Combine this mixture with your color palette and design exploration to form a new visual identity (remember, it’s ok to start over to get it right).
Carefully roll out in phases, serve HOT with a heaping tablespoon of buzz and enjoy!
Bake a comprehensive communications plan that keeps audiences craving another bite!
Serves
Ideally, millions!
Cook Time
6-12 months, depending on goals
Prep Time
3+ months planning
Ingredients
1-2 target audiences
Core messages, refined
5-7 marketing channels, to taste
1 realistic budget
1-2 campaign goals
1 tactical calendar
1 engaged internal team
2-3 focus groups (optional)
Directions
Start by separating your primary audiences from your secondary; divide messages among each.
As you stir in messages, take a moment to taste-test; offering samples in a focus group is recommended.
Carefully spread across channels and lightly toast with feedback; be sure to discard any burnt pieces.
Adjust flavoring according to taste and serve warm in an assortment of paid, earned, shared and owned bites.
The secret to rich, flavorful copy with the perfect level of stickiness? Plenty of time and the right amount of heat.
Serves
Many engaged readers
Cook Time
2 minutes-1 day, depending on desired yield
Prep Time
30-60 minutes
Ingredients
1 half-doz. tone words
Target audiences, distilled
1 thesaurus
1-3 core messages
3 c. research (fresh, if available)
3-4 headline options, refined
1 bunch key terms
Bottomless coffee mug
Directions
Gently whisk distilled audiences with clarified messages; stir in key terms and flavor with tone words.
Gradually increase heat, blending drafts slowly and continuously, breaking up any clumps as they form.
Monitor temperature closely as you approach the end of cook time to keep from boiling or cooling.
Once copy has a polished, golden color and is slightly sticky (without becoming tacky), it’s ready to enjoy!
Layer marketing pieces into an irresistible platter that lets people sample your brand without feeling overstuffed!
Serves
All target audiences
Cook Time
1-2 months
Prep Time
2-3 months
Ingredients
1 creative brief
1 brochure content spread
3-4 business cards
Landing pages, as needed
1 tsp. social media zest
Seasonal event signage
1 bunch of digital ads
1 half-doz. blog ideas
Directions
Start by assembling your strategy, key messages and goals, pairing each with objectives; keep separate.
Lightly chop copy and visuals into assorted sizes and distribute evenly among each.
As you begin to top each with brand colors and typography, avoid over-seasoning or mixing of competing flavors.
Carefully arrange into campaigns; serve warm and promptly discard any leftovers before they go stale.
Build a sumptuous full-funnel feast that mixes search, social, display and streaming ads into one irresistible multi-course meal for prospects everywhere.
Serves
Prospects at every stage
Cook Time
1-3 months of optimization
Prep Time
2-4 weeks planning and setup
Ingredients
Assorted search terms
1-2 banner ads
8-10 fresh social posts
2 c. rich audio content
1 video, cut into clips
A pinch of tracking pixels
1 landing page
Directions
Begin whisking together your audiences, goals and budgets until smooth; split into separate bowls if needed.
Carefully blend messages and visuals for each and season with a variety of calls-to-action.
Once mixture has settled, begin serving small ads while letting more robust content continue to marinate.
Use feedback from appetizers to fine-tune your entree, adding or removing spice according to taste.
Slowly simmer savory keywords, clean code and flavorful content into rankings that warm analytics dashboards long after launch.
Serves
Search engines
Cook Time
1-6 months, adjusted to taste
Prep Time
1-2 weeks
Ingredients
1 keyword list
2-3 zesty competitors
1 half-doz. backlinks
1 bunch of meta tags
Original web content, fresh
1 gal. patience/persistence
Directions
Combine audience intent with a delectable keyword list. Season with competitor insights.
Stir keywords into titles, headings, meta descriptions and code so search engines digest pages easily.
Slowly fold in rich, useful content that answers questions and keeps visitors happily browsing.
Marinate with ongoing tracking, link building and technical tweaks until rankings rise and traffic thickens.
Give your print pieces a satisfying CRUNCH! with compelling content, on-brand design and layouts that stay fresh, not stale, all season long.
Serves
In-person audiences
Cook Time
varies, depending on deadlines
Prep Time
1-4 days
Ingredients
1 brand guide
Content, to taste
Imagery (homemade preferred)
1 half-doz. layout sketches
1 creative brief
1 preferred printer
Paper stock, varying in lbs.
Directions
Gather ingredients, then open InDesign (or layout software of choice) to prepare your pieces.
Arrange content across pages, blending white space and hierarchy; proofread carefully between each revision and strain out typos.
Simmer typography, colors and placement until consistent and cohesive.
Top with QR codes, sample test prints on paper stock and serve hot off the press!
Whip up designs that are deliciously eye-catching, but leave enough space for a light, airy texture that doesn’t overwhelm appetites.
Serves
All target audiences
Cook Time
1-5 hours, depending on inspiration
Prep Time
15 minutes
Ingredients
1 c. creative juices
Brand guidelines, whole
1 fresh color palette
2-3 ripe calls-to-action
1/2 c. white space
1 tbsp. attention to detail
A drop of “pop”
Directions
Trim artboards to desired size. Stare at blank screen 1-2 minutes, or until creative juices flow freely.
As layout begins to rise, drizzle with colors and sweeten text with brand fonts; fold in brand imagery gradually.
Whip together typography, spacing and contrast, adjusting alignment until the mixture is balanced and on-brand.
Once mixture sets, transfer to a folder and separate by file type, sifting out any typos before serving.
Keep your books balanced with seasoned teams, savory systems and healthy habits that quietly manage every dollar year-round.
Serves
Team members, vendors and clients
Cook Time
11 years
Prep Time
4 years
Ingredients
A baker’s doz. of employees
10-15 vendors
1 billing process
1-2 calendar reminders, weekly
2 secure backups
60+ monthly reports
Directions
Grease no pans; these are No-Bake Books, starting with software, clean accounts and written recipes.
Press in employees, clientele and vendors like crust, double-checking names, rates and ingredients carefully.
Sprinkle in hours, invoices and payments, then chill while reconciliations set until balances match statements.
Slice monthly reports, sample questions quickly and keep everyone certain the books are uncooked!
These snack-sized stories are sure to hook scrollers fast, spotlight your brand personality and keep audiences hungry for seconds!
Serves
On-the-go audiences
Cook Time
15-30 seconds
Prep Time
2 hours
Ingredients
1 c. fresh social trends
1 script (small)
Crisp background lighting
3-4 brand elements, diced
3 baked-in captions
2 tsp. video edits to taste
1 tripod with mic
Directions
Begin using trends while still fresh, otherwise they may become tough to work with and difficult to digest.
Preheat the space with good lighting and use a microphone to ensure your audio doesn’t crumble.
Keep things warm with short takes and high energy, repeating as needed until consistent; divide into clips.
Finish each batch with a sprinkling of captions, a light layer of music and a hearty dollop of brand imagery.
Let meaningful stories simmer slowly until they become authentic narratives that reveal purpose, impact and personality.
Serves
Curious media contacts
Cook Time
3-5 days
Prep Time
1-2 hours of research and prep
Ingredients
1 main character
1 heaping handful of questions
2 c. background research
3-4 interviews, as needed
1 recording device
1 fully-baked narrative
3-4 sumptuous quotes
1 call-to-action, clarified
Directions
Simmer details of the subject’s background to ensure they are fully absorbed and questions do not become tough.
Carefully slice questions so they are a manageable size and left open-ended for easy digestion.
Boil down the interview to a savory stock; separate quotes and key moments and set aside for later.
Once the mixture is an even consistency, add in reserved quotes and notes immediately before serving.
Turn chaos into calm with bite-sized organizing sessions that uncover lost treasures and finally answer, “Oh, that’s where that is.”
Serves
10-15 people
Cook Time
About 1 hour (longer if distracted by long-lost desk treasures)
Prep Time
15 minutes
Ingredients
3 c. motivation
1 set of storage bins
A clear keep-toss rule
4 scoops of patience
1 one-hour timer
Energizing playlist, optional
Directions
Preheat your mindset: breathe deeply, cue the playlist and commit to letting unneeded stuff go.
Clear a small workspace so you can sort without tripping over nostalgia or half-finished projects.
Sort components and divide into Keep, Toss and INCINERATE piles.
Gently fold in some patience as the piles begin to rise, then let cool completely before sharing (or disposing).
