WHAT WE DID:
Branding, logo design, print materials, public relations, strategic communications
Championing student success.
Manchester schools deserve better, and Manchester (MHT) Proud has made this its mission and top priority. Manchester Proud is a grassroots effort from leaders in the business and non-profit community across Manchester, New Hampshire. The goal is to help develop a strategic plan to enhance educational opportunities for all students across New Hampshire’s largest school district.
Working with their volunteers, we developed a welcoming and friendly brand. We designed brand guidelines, banners, t-shirts, print collateral and other canvassing materials to raise exposure for this important, community-led effort. Manchester Proud’s new logo brings the city’s colloquial abbreviation (and corresponding airport code) MHT into the conversation as one more way to identify with the city.
In addition to branding materials, our PR professionals act as communications consultants for the initiative. This includes social media best practices, press releases, messaging and strategic communications.