WHAT WE DID:
Key messaging, website design, public relations, advertising, photography direction, consulting
Expect more from your accountant.
Howe, Riley & Howe, a well-established New Hampshire accounting firm with multiple locations, wanted to stand out in the marketplace and make a statement that it is both a company of choice and a desired employer. Working closely with the management team, we developed a website that was friendly but professional, down-to-earth and aimed at serving clients and attracting talent.
We focused on the employees, directed photo shoots of the team and offices, and crafted copy to show the firm’s welcoming yet professional personality. We coached and recrafted employee LinkedIn profiles to highlight their experience in the field, wrote company newsletter content, and wrote, managed and promoted all new-hire announcements.
We’ve got your back (office).
With new website came the need to refresh the copy, collateral materials and ads. We developed a brand for their EnCompass services and developed taglines that reflect the culture, including “We’ve got your back (office)” and “Approachable, right down to the way we dress.”