Cookson Communications Hires Jason Boucher as Director of Social Marketing

Manchester, N.H. (July 25, 2023) – Cookson Communications – a visibility-focused communications agency with expertise in public relations, social media, marketing, design, and branding – welcomes Jason Boucher as the newest member of its growing team. With over two decades of experience in social media marketing and information technology, Boucher will serve as the lead on all social marketing efforts creating compelling content that will grow the digital footprint and enhance social awareness in a virtual world. As the director of social marketing, Boucher will contribute to the growth of the Cookson Communications team and resources to serve its expanding clientele.

“As our social media and digital content lead, Jay will be a resource asset for our team and will bring a new level of expertise to assist our clients with their ever-evolving social marketing needs,” said Matt Cookson, president, and CEO of Cookson Communications. “He has been on the cutting edge of social marketing and is the perfect person to fill this newly created role.”

For the past 18 years, the Granite State-native worked at the University of New Hampshire (UNH) serving as the communications director of social media for the past 11 years. In this role, he was tasked with developing and managing the university’s social media strategy and measuring engagement. During his time, he expanded the University’s image online, increased brand equity and awareness and promoted the university’s mission through all social media platforms. For seven years prior, he worked at UNH as an information technologist handling a variety of technology needs university wide. Boucher earned an Advanced Social Media Strategies certificate from Syracuse University in 2014. He holds a bachelor’s degree from Franklin Pierce University and will earn an MBA from UNH in 2024. He currently resides in Portsmouth, N.H. He enjoys music and is the host of The Music Report, an online freeform radio show heard on Soundwaves.

About Cookson Communications

Founded in 2010 by CEO Matt Cookson, Cookson Communications is a New Hampshire-based agency specializing in public relations, content creation, creative design and branding, digital and web design services, marketing, and custom consulting services. Cookson Communication’s approach is deeply rooted in telling its clients’ stories, elevating brand messaging and visuals, and building connections that create better branding opportunities. We function as a valued extension of our clients’ internal marketing and communications teams, crafting custom content and connecting clients to the intended audience, ultimately leading to lasting partnerships for all. Learn more at


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